Can public campaigns effectively change psychological determinants of safer sex? An evaluation of three Dutch campaigns

Can public campaigns effectively change psychological determinants of safer sex? An evaluation of three Dutch campaigns.

This study evaluated the 1994, 1995 and 1996 Dutch safer sex campaigns as to their effectiveness in terms of improved attitudes, perceived social norms, self-efficacy and intentions regarding safer sex. The hypotheses were tested that variables become more positive when campaigns are conducted and less positive when campaigns are discontinued. A comprehensive design, including a baseline-post-t...

Synthesis of Alternate Evaluation Measures of Public Education Campaigns

Public education campaigns such as that described by Lu et al (2001) consist of delivering small packets of information in a largely uncontrolled manner over a large area for an extended period of time. The purpose of such campaigns is to change the knowledge, thinking, and behavior of the population. Such campaigns pose some special problems for evaluation, particularly when the campaign is na...

Do Campaigns Really Change Behavior? New Understanding of the Behavioral Effects of Advertising, Political Campaigns and Health Communication Campaigns

Targeting stroke awareness public campaigns.

Targeting Stroke Awareness Public Campaigns To the Editor: We read with great interest the article by Mosley et al1 as well as the letter by Chiti et al2 on the role of information campaigns in improving people awareness about stroke, and we wish to enter the debate by briefly reporting some of our unpublished data. In order to evaluate whether having experienced a stroke improves the recogniti...

Can mass media campaigns change antimicrobial prescribing? A regional evaluation study.

BACKGROUND Antimicrobial drug resistance is a significant cause of avoidable morbidity and mortality. Inappropriate prescribing of antimicrobials is acknowledged as a key determinant of this phenomenon. Many approaches are advocated for reducing this inappropriate prescribing, including regulatory, professional and educational interventions. Mass media campaigns are often suggested as a useful ...